Understanding the need for hydration

Well-hydrated skin is skin whose upper layer retains enough water. When this reserve decreases — due to dry air, heating, overly aggressive cleansing, sun exposure — the skin feels tight, shows marks more easily, and the complexion loses its bounce. Discomfort can affect all skin types, including combination or oily skin: this is called dehydrated skin, a temporary and reversible condition.

The strategy involves two complementary actions: capturing water with humectants (like hyaluronic acid or glycerin), then retaining it with lipids that limit evaporation (vegetable oils, squalane, butters). This is the serum + cream duo — simple, gentle, regular.

Visible signs

• Tightness after cleansing
• Dehydration lines, accentuated features
• Dull and lacklustre complexion
• Sensations of discomfort at the end of the day
• Makeup that "clings" or creases

Possible causes

• Environment: dry air, heating, air conditioning, wind, sun
• Overly harsh cleansers or very hot water
• Insufficient hydration (drinking water and skincare)
• Weakened skin barrier due to overly strong active ingredients

Good practices

Cleanse without stripping (milk, gel, or oil textures), apply the hydrating serum to slightly damp skin to maximize the effect of humectants, seal with a cream suitable for your skin type, and protect from the sun. In the evening, a few drops of vegetable oil as a final step help the skin retain water overnight.

Useful ingredients

The essentials: hyaluronic acid, a humectant capable of retaining water on the surface for an immediate plumping effect; plant-derived glycerin, discreet and remarkably effective; aloe vera, hydrating and soothing; squalane, a light lipid similar to those in the skin; and prickly pear seed oil, rich in essential fatty acids, which helps maintain comfort and suppleness.

To handle with care

When skin feels tight, reduce anything that weakens the barrier:

Which skincare formats?

• Hydrating serum — the water concentrate to seal in afterwards
• Cream — the texture adapts: gel-cream for combination skin, rich for dry skin
• Mist or toner — to re-moisten before the serum
• Oil or balm — the evening anti-evaporation shield

Your routine

Morning: gentle cleansing, hydrating serum on damp skin, cream, sun protection. Evening: gentle makeup removal, serum, nourishing cream or oil. The difference in comfort will be felt within a few days of regularity.

To learn more

Frequently asked questions

Educational and cosmetic content. It does not replace the advice of a healthcare professional, especially in cases of severe, painful or persistent skin problems.