What is it?

Wrinkles and fine lines are part of natural skin aging. With age, the production of collagen and elastin slows down, and the epidermis retains less water: the skin loses its bounce and elasticity, which promotes the formation and appearance of the first wrinkles and fine lines.

We distinguish dehydration fine lines — superficial, whose appearance improves with hydration — from established wrinkles, deeper folds and furrows. No cosmetic product can "remove" a wrinkle, but an adapted routine helps to reduce its appearance and preserve skin capital.

Visible signs

• Fine lines at the corners of the eyes (crow's feet) and mouth
• Forehead wrinkles, between the eyebrows, furrows
• More pronounced contours around the eyes and mouth
• Loss of bounce, thinner and drier skin

Possible causes

• Natural aging (decrease in collagen and elastin)
• Sun exposure (photo-aging)
• Dehydration, water loss
• Lifestyle (smoking, sleep, diet)

Prevent daily

The best strategy against wrinkles remains preventive. With age, the production of collagen and elastin decreases, the epidermis renews itself more slowly and retains less water: the skin loses its suppleness. We support the face with good habits — hydration morning and evening, sun protection all year round, a healthy lifestyle (sleep, diet) and gentle products. These simple tips, maintained over time, help slow down the formation and visible appearance of the signs of aging.

How to reduce their appearance

A few simple tips: hydrate morning and evening, choose targeted care and products — a hyaluronic acid serum, a nourishing face cream, an eye contour treatment — protect from the sun every day, and introduce only one anti-aging active ingredient at a time. Consistency is key: results on appearance are built over time.

Depending on the face area

On the face, some areas show signs earlier: the eye contour (crow's feet), the forehead and the space between the eyebrows, the mouth contour (smile lines) and nasolabial folds. These folds and fine lines require targeted and delicate care: an eye contour treatment, adapted creams and a gentle product, with gestures that do not stretch the skin. The very thin eye contour area is often the first to reveal fatigue and dehydration: it deserves special attention.

Useful ingredients

The most useful active ingredients: hyaluronic acid, to plump up the appearance and retain water on the surface; collagen (in cosmetics, a hydrating and film-forming surface effect); peptides, popular in anti-aging care; retinol and its plant alternative, bakuchiol; antioxidant vitamin C for radiance; and prickly pear oil for comfort.

Handle with caution

Your routine

To learn more — Academy

Frequently asked questions

Educational and cosmetic content. It does not replace the advice of a health professional, especially in cases of severe, painful or persistent skin problems.